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W I S H F o u n d a t i o n
To a healthy person, a wish is something that they desire to achieve which allow them to make an incline in their life. But to a life-threatening illness patient, a wish is something that is out of reach to them; their wishes are usually something simple and easy but yet they are unable to have it fulfilled.
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Many are not lucky to have a chance and opportunity to have a last wish that is able to finish their life with. It is a sense of fulfillment that everyone needs it in their life even before they end their life journey.
As their loved ones, how are we able to share the memories of their wishes being fulfilled when everyone is busy looking after the patients themselves? How can we share their hopes and dreams when we can’t afford to make it come true for them? Often in Singapore, we always heard this same condolences from others; “It’s okay, you have been through out with him/ her. It’s more than enough.“ But to their loved ones, being next to them by their bed side is never enough. If we live on for our wishes and dreams, why should we died with an unfinished wish? Some wishes are probably really simple like have one last meal at their favorite restaurant? Or with time given, they would want to travel together anywhere for that one last time with their loved ones.
Direct Mailing (Mail opener)
One of the proposed ways to gather bigger sponsors & supporters is through business company. One way to promote ourself to them is through creative direct mailing. Using Shooting Star as an mail opener design idea, It act as a wand telling the target audience that they have the ability to fulfill someone's last wish.
Interactive Print Ads
Another would be an interactive Print Ads that will be proposed to place around shopping malls. Idea driven from "socialswipe". As technology are getting more and more advance these days, we could have interactive stands as a permanent way to get donation instead of using a large amount of manpower.
Print Ads Poster
Ways of advertising is one of the biggest problem that we face and we want to keep it engaging and real. Other than word of mouth that is how most charitable company does, WISH Foundation's idea was to translate their message and objective through a more emotional way.
For more information about this project, please contact me through the email below. Thank you.