Re-branding Project

2

R e - b r a n d i n g P r o j e c t

FOR NTUC CLUB

Part 2 of the week is a re-branding proposal for NTUC Club with a focus target audience hierarchy from family down to the parents/ breadwinner in the family and last but not least the seniors and children. A little of something for everyone where their week ends better.

Aside from proposing using vibrant colors and being consistency to better express the brand. The group has also proposed to use app for instead direct newsletter which is a little hard to keep track on feedbacks and opinions from the members.

PROPOSED TO WORK WITH SMRT FOR AN ACTIVATION CAMPAIGN

Because SMRT are focusing on journey planning and a seamless travel with lifestyle experiences, therefore the group want to make use of what is already there to plan ahead for their entire weekend. From planning a weekend over at Downtown East > to how to getting there > what to do over there, using only East West Line MRT to hold this activation campaign in the MRT itself. All the way from the last station EW29 Joo Koon to EW1 Pasir Ris, using existing MRT Cabins as a main advertising using 3D installation and smells to create a illusion for the crowds to be attracted to.

To avoid huge crowd, only part of the installation is installed the rest are 3D stickers to free up the area during busy hours.

Each installation are made to imitate the actual space of the activities that was available there. Therefore we are planning to use smells like grilled smoke fragrances to add on the installation artifact (eg: Prawn/ Corn).