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L e x u s P r o j e c t s
Lexus is introducing their new car model, RC F to the public. Therefore in this project, my job is to create a list of items: EDM (Electronic Direct Mail), Direct Mailing, Large Format Prints and Electronic Device (Mobile Application)
EDM (Eletronic Direct Mailing)
Large Format Prints (With realistic material installation.)
Large Format Prints are installed with realistic material of the car model. The idea behind all this idea is to create the urge of temptation. What is more tempting than seeing and feeling the real thing over just the image itself on the wall.
Direct Mailing (With realistic start engine Soundbox)
The soundbox will play the start engine sound of RC F. These way it seems like they actually own a part of RC F which brings out the feeling of temptation.
Mobile Interface App
To add "temptation" in to Mobile Interface App, I make used the idea of Virtual Reality to add more realistic feature when they try on press or to turn the car's features/ brake so they are able to understand by testing the car over on the app. Last image, they are able to use VR goggle to experience a drive through with RC F car.